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Private
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Ditubuhkan
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2010
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Pengasas
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Mr. Por Yew Guan (Managing Director), Mr. Lee Cheh Wen (Director), Mr. Khaw Siang Lee (CTO)
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Ibu pejabat
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Multimedia and Technology
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Produk
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Introduction
BlueSignAge Sdn. Bhd. (900558-H) (formerly known as Oscar Intelligence Sdn Bhd) incorporated 11 May 2010 with the initial paid up capital of RM100,000.00 & authorized capital of RM100,000.00.
Prior to the incorporation of Bluesignage Sdn Bhd, the founding members founded Bluesignage Enterprise (PG0202962-W) which is a business registered in 2007 to develop Bluetooth marketing/ advertising media. The company name BlueSignAge reflects the new era of Bluetooth media marketing. The project intended to display BlueSignAge logo in strategic location for mobile vouchers download via Bluetooth connection. Unfortunately, the market is not ready for such ‘intruding’ applications. The business remained inactive till the incorporation of Bluesignage Sdn Bhd.
Acquiring of all businesses related to bus operators from Prinsip Juta Sdn Bhd. Whereby Mr. Lee Cheh Wen is the director of Prinsip Juta Sdn Bhd.
Founding members Mr. Lee Cheh Wen (Steven) & Mr. Khaw Siang Lee.
Mr. Por Yew Guan officially joined the company as the Managing Director on 29 October 2010.
As at 15 December 2011, the company’s shareholders structure, Mr. Por Yew Guan (40%), Mr. Lee Cheh Wen (30%) & Mr. Khaw Siang Lee (30%).
As at 15 December 2011, the company’s paid up capital raised up to RM 300,000.00 & the authorized capital is RM 500,000.00.
Directors Background
Mr. Por Yew Guan
Mr. Por Yew Guan is an Electronic Engineering graduate from Tunku Abdul Rahman College in 1995. His career path history,
- 1995 – 1997: Project & Design Engineer in O’Connor Engineering Berhad responsible to the design of the extra low voltage (ELV) system such as PA, CCTV, MATV, Pro Sound & Light for commercial & residential buildings.
- 1997 – 2000: Executive Director of Tenaga Poly Technology Sdn Bhd involve in getting project for the extra low voltage (ELV) system such as PA, CCTV, MATV, Pro Sound & Light for commercial & residential buildings.
- 2000 – 2002: Director of Active 2000 Sdn Bhd to develop video on demand & web applications for karaoke entertainment outlets & etc.
- 2002 – 2007: Senior Manager of Transit Vision Holdings Sdn Bhd (formerly known as BTV Productions Sdn Bhd) responsible in the development of BusTV / Transit-TV applications. He received his R&D grant for Bus TV from Cradle Investment Programme in 2004.
- 2007 – 2010: Business Development Director of [[Asia media|Asia Media Sdn Bhd (now known as Asia Media Group Berhad listed in ACE Market Malaysia). Asia Media Sdn Bhd acquired Transit Vision Holdings Sdn Bhd in 2007.
- 2009 – 2012: Independent Non-Executive Director of Cybertowers Berhad. The principal activities of the company are to carry on the business of developing and operating an Internet-based automatic vehicle locating system using satellite and wireless telecommunication services. The company’s services include vehicle tracking, location monitoring, security, voice communication, vehicle status notification, customization, digital map, 24 hours protection, status monitoring and report’s archive.
- 2010 – present: Director of Asiantra Media Sdn Bhd. The principal activity of the company is to distribute non-theatrical rights motion pictures for Warner Bros Pictures International in Malaysia & Singapore to commercial sectors such as the public transports, hotels, educational institutions & etc.
Mr. Khaw Siang Lee
Mr. Khaw Siang Lee received his Higher National Diploma in Computer Engineering from Penang Skill Development Center (PSDC) in 1996. His career path history,
- 1996 – 2002: Consultant & Programmer in Pronet Services. Responsible in the design of data network infrastructure and software, video server maintenance, video on demand and karaoke on demand.
- 2002 – 2004: MIS & Senior Embedded Software Engineer in Clarion (M) Sdn Bhd. Responsbile in the R&D, administration of factory facility PC & Network Support, product simulation design using Flash MX, Bluetooth Technology Product Design & Software Quality Assurance.
- 2004 – 2008: Senior Field Application Engineer in Excelpoint System Sdn Bhd. Responsible in Bluetooth design project (CSR Chipset), maintain consistent yearly Demand Creation Target achievement, conduct product training and workshop for customer, provide support to customer with reference design to ease and shorten their design cycle. The product line coverage :Microchip (MCU), Fujitsu (MCU & Flash), ADI (Blackfin & ADXL), CSR (Bluetooth), Philips (RFID), RFMD (RF Amp), Samsung (RAM & TFT), SIMCom (GSM).
- 2008 – 2009: General Manager of Cybertowers Berhad. Responsible in the preparation of market feasibility studies for the current and future projects, conduct market studies and gather customers’ requirement, identify line extension opportunities and develop and launch new products, leading software & hardware developer for all development projects.
Mr. Lee Cheh Wen
Mr. Lee Cheh Wen is a skillful & handyman in bus electrical systems. His career path history,
- 1994 – 1996: Electrical Technician for Taiping Super Coach Builder Sdn Bhd responsible in the installation & maintenance of the bus audio & video system, repairing of electronic parts, wiring & servicing works.
- 1997 – 2002: Electrical sub-contractor for Gunung Coach Sdn Bhd & Super Trans Assembly Plant Sdn Bhd. He is responsible in getting project related to the installation & maintenance of any bus audio & video system, wiring & servicing works.
- 2003 – 2010: Director of Prinsip Juta Sdn Bhd. The company is the pioneer in the supply, install & maintenance of in bus entertainment system (personalized audio, video on demand &broadcasting system) for luxurious coaches. Some of the completed express bus projects are
- Starmart Express
- Gunung Coach
- KBES Express
- Sri Maju Express
- Grassland Express (Singapore)
- KKKL Express
- Odyssey Luxury Liner
- Compass Coach
Company Information
Office Branches
- Research & Development Centre located at Office 29, Level 1, Resource Centre, Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur,Malaysia.
- Technical Service Centre (Central Region) located at No. 5A & 5B, Jalan M/J 2, Taman Majlis Jaya, Sungai Chua, 43000 Kajang, Selangor Darul Ehsan, Malaysia.
- Technical Service Centre (Northern Region) located at No. 14, Jalan Pasar, Pokok Assam, 34000 Taiping, Perak Darul Ridzuan, Malaysia.
Certificates/ Licenses
- Awarded MSC Malaysia Status by the Government of Malaysia on 24 March 2011.
- Received Video Distribution License by the National Film Development Corporation Malaysia (FINAS) on 5 April 2011.
- Received Content Application Service Provider (CASP) Class License by Malaysian Communications & Multimedia Commission (MCMC) on 22 May 2012.
Award / Funding
- Awarded CIP500 Commercialisation conditional grant by Cradle Fund Sdn Bhd on 25 August 2011.
- Received project financing from Malaysia Debt Ventures Berhad (MDV) on 14 December 2011.
Products
BlueICE™ is one of the registered product trademark of the Bluesignage. Malaysia’s First Tablet On-board Infotainment System. The word‘Blue’ means a new technology innovation in the ‘blueocean’ while ICE is the acronym or abbreviations for Information, Communications & Entertainment.
- Tablet Specifications (version 1.0)
- 7” Resistive Touch Screen (800x480)
- CPU: AMLOGIC CORTEX A9 800MHz
- OS: Google Android 2.2
- 512MB Memory
- NAND Flash: 8GB
- 802.11b/g Wi-Fi
- Ethernet: 10/ 100Mbps RJ45 USB Dongle
- Connection: Mini USB/DC/3.5mm audio jack/ HDMI
- Power: DC5V 3A
- Server Specifications
- Intel ATOM D525MW
- Mini ATX Casing c/w DC power supply
- 2GB RAM
- 64GB SSD Drive
- 100/1000 Gigabit Ethernet
- GPS Modem
- YES 4G Mobile Broadband Router (Zoom)
- System descriptions / product features
- Multiple languages main menu (English, Malay & Chinese)
- Wide range of Movie, Music & Games selections
- Android Apps Marketplace
- "Where Am I" GPS Locator
- Web Browsing via on-board Internet (optional)
- News update
- On-board shopping directory
- On-board survey form
- Multimedia advertising opportunities
BlueICE™ Cloud -This is a ‘cloud’ based management application for contents aggregation, media analytics and fleet management tools specially designed to monitor all bus fleets. -Each bus is seamlessly connected to the ‘cloud’ via mobile broadband network or Wi-Fi Hotspots at the strategic bus terminal / depot or public transportation hub.
Product Evolution
Evolution of on-board infotainment system for luxury coaches in Malaysia & Singapore
2004: Multichannel video broadcasting (similar to MATV system)
- Technical specifications: RF modulators & channel amplifiers, BTV hard disk player, 7” LCD screens with buttons & headphone.
- System descriptions: LCD screens are installed at the seatback (or on a bracket) and tuned into respective RF TV channels. The video programme is broadcasted from central MATV headend system through a hard disk media player. The bus travellers have the options to choose which video programme they like to watch but are not able to fast forward or rewind any video.
- Bus operators: Nice Executive Coach
2005 – 2008: Standalone version with video on demand, music on demand & games
- Technical specifications: hard disk media player c/w 2.5” hdd, 10.4” LCD screen, keypad, gamepad & headphone.
- System descriptions: LCD screens are installed at the seatback (or on a bracket). Each screen is directly connected to a hard disk media player & games joystick. The bus travellers have the options to watch any video, listening to music or play games. All functions are on-demand basis, ie. Movie/music can be fast forward or rewind.
- Bus operators: Starmart, KBES, Sri Maju & Grassland.
2009 – 2011: Network version (PC server based) with video on demand, music on demand & games
- Technical specifications: Main features are similar to the standalone version but the contents are now stored in the pc server. This enabled easy content updating.
- System descriptions: LCD screens are installed at the seatback (or on a bracket). Each screen is directly connected to a network media player & games joystick. All the media players are connected to the PC server via LAN cable / hub / switch. The bus travellers have the options to watch any video, listening to music or play games. All functions are on-demand basis, ie. Movie/music can be fast forward or rewind.
- Bus operators: KBES, KKKL, Odyssey & Compass.
2011- present: Hybrid version (standalone + serve) with touch screen Android tablet
- Technical specifications: Each seat is fitted with a 7” Android tablet and connected to central server via LAN cable. The server is also connected withGPS & 4G Mobile Broadband modem.
- System descriptions: Apart from the usual video & music on demand, the traveller is now able to play Android games, surfing the Internet, chatting via Facebook, reading real time news, finding their current location, shopping & interact with unlimited Android apps within their finger tips. Contents are located in the tablet as well as in the central server for easy updating & remote updating.
- Bus operators: Nice Executive Coach.
Other Related Projects Undertaken
- Art Moment – A unique campaign to link ‘Art’ with ‘Transit’ medium.
- Aerobus TV – Digital Bus TV project specifically designed for express bus plying between LCCT & KL Sentral.
- Transit Advertising – Establishing media selling division targeted at relevant transit media such as the bus exterior, interior advertising, on-board reading materials, product sampling & etc.
Achievement
- We are the first Malaysia Company that successfully developed both the standalone & network version video on demand system for express buses in Malaysia.
- We have successfully launched BlueICE™, the Malaysia's 1st 'Tablet' Infotainment On-board Nice Executive Coach at the Resource Centre, Technology Park Malaysia on 12 January 2012. The event is officiated by President/CEO of Technology Park Malaysia, Dato' Hj. Mohd Azman bin Hj. Shahidin.
- Appointment as the key reseller of FUNTORO media on demand system in Malaysia & Singapore.
- Appointment as one of the Transit Advertising Agency for Mobile Advertising Services for Transport Operations Sdn Bhd (MASTRO). MASTRO is a wholly owned subsidiary company of Konsortium Transnasional Berhad (KTB), largest bus operators in Malaysia listed in the Bursa Malaysia. Their fleets include Nice, Plusliner, Transnasional & Cityliner.
- Appointment as the Exclusive Media Partner for Aerobus by Wawasan Sutera Travel & Tour Sdn Bhd. Aerobus is the express bus service between KL Sentral & LCCT with 120 trips daily and transporting over 1.5 million travellers per year.
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